Why Rishi Sunak is having his third political makeover | ET REALITY

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At his party conference last month, Sunak made “an attempt to hold on to the ‘red wall’, and what we are seeing now is a bit of a U-turn and a focus on the ‘blue wall’”, the professor said. Ford. saying. “And the problem is, they can’t have it both ways.”

Sunak’s attempt to adopt a populist mantle failed for another reason.

While he shares much of Ms. Braverman’s thinking, he has not proven effective in selling it. His public image is that of a “cosmopolitan, technocratic, California-loving, globe-trotting tech guy,” Professor Ford said. “That kind of anti-immigration, anti-woke politics seems very jarring coming from someone who is perceived that way, although it’s very likely that it’s pretty close to his actual personal politics.”

One risk for the Conservatives is that their shift gives more space to Reform UK, the successor to the Brexit Party once led by right-wing firebrand Nigel Farage. A reinvigorated reformist Britain could siphon votes away from the Conservatives, allowing Labor to regain “red wall” seats under Britain’s winner-take-all electoral system.

Perhaps the biggest question is whether moderate Conservatives will see the return of Cameron, who embodies many of their values, as restoring their brand of politics. Many of those voters blame Brexit for the stagnation of the British economy, as well as unleashing the populism that has dominated their party since 2016 and that often seemed to caricature them as members of a privileged metropolitan elite.

Cameron, of course, called the referendum that resulted in Brexit. And after losing the campaign to remain in the European Union, he resigned.

“They have suffered seven years of abuse from their traditional party and now, as a way of trying to win them back, that party is putting the guy who started the whole abuse blitz and then ran away in the House of Lords. ”said Professor Ford. “There’s no guarantee it will work.”

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