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The box office results for Martin Scorsese’s new film, “Killers of the Flower Moon,” will be revealed on Sunday and will be analyzed by journalists and industry experts. Did the movie work well? He fell short? Did Leonardo DiCaprio’s inability to promote the film due to the actors’ strike ultimately mean that fewer people went to see it?
This is normal opening weekend practice for any major theatrical release, but it will be a first for Apple Studios, the producer and financier of the $200 million film. It is partnering with Paramount Pictures to release the three-and-a-half-hour R-rated film in 3,621 theaters.
Until now, Apple movies were streamed first. But “Killers of the Flower Moon” won’t arrive on its streaming service, Apple TV+, for at least 45 days. It’s Apple’s clearest embrace of movie theaters since the inception of Apple TV+ four years ago, and the first of three major releases from the company scheduled for the next six months.
Over Thanksgiving weekend, Sony Pictures will work with Apple to release Ridley Scott’s “Napoleon,” starring Joaquin Phoenix. In February, Apple will join forces with Universal Pictures to release the spy movie “Argyle” in theaters nationwide.
Bradley Thomas, producer of “Killers of the Flower Moon,” called Apple’s partnerships “comforting” because traditional studios have decades of experience with theatrical releases.
“So Apple is getting into this,” he said. “They don’t take care of everything on their own.”
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