As the GOP field shrinks, Nikki Haley makes a $10 million move | ET REALITY


Nikki Haley’s presidential campaign plans to reserve $10 million in television, radio and digital advertising in Iowa and New Hampshire starting the first week of December — its first ad spend this cycle and a move intended to give the candidate a momentum as time progresses. for the field to make significant gains against former President Donald J. Trump.

Haley, the former governor of South Carolina and U.S. ambassador to the United Nations during the Trump administration, has seen steadily rising poll numbers in early voting states. A series of standout debate performances has attracted grassroots donors and more high-dollar backers after months of campaigning, and campaign officials said it raised more than $1 million in the 24 hours after last week’s debate .

He now ranks second in the polls. in New Hampshire and third in Iowaaccording to some polls, but Trump remains the dominant favorite in those states and nationally.

His campaign is betting on an eventual confrontation between Haley and Trump in South Carolina, his home state and the third on the nomination calendar. Sen. Tim Scott, his rival in his home state, dropped out of the race Sunday night without endorsing anyone. But Haley is now looking to overtake his main rival for second place, Gov. Ron DeSantis of Florida, to become the clear alternative to Trump.

The Associated Press first reported The ad buys on Monday. He far surpasses DeSantis, who plans to spend more than $500,000 starting in December, according to AdImpact, a media tracking company.

Haley, a former accountant, has stuck to her playbook for winning tough races in the past: keeping costs down while saving money she had for television ads.

While the super PAC backing her has already spent more than $22 million on advertising in the early primary states, according to AdImpact, her campaign has not booked any advertising so far.

Alicia McFadden contributed with reports.

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