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In his attempt to tear down Zillow as the number one listing platform, real estate agent.com has launched a toolkit for selling agents.
Listing Toolkit is a subscription-based service that is now available to agents nationwide.
“We are on a mission to become the most valuable platform that drives business growth for our agents and brokers,” Blake Elmquist, vice president of Realtor.com’s seller category, wrote in an email. “We know it is difficult for them in the current market. Realtor.com has access to a large audience of buyers and sellers, and compared to the competition, more of our audience is ready to find an agent to help them transact. “We are focused on growing and engaging that audience even more, because we know this will generate more quality leads for our clients.”
Subscribers receive access to featured brands, including higher agent profile placement on nest above search results (UpNest is real estate agent.comthe pay-at-closing seller leads platform for agents); prelisting tools CMA in the cloud by lonely wolfwhich presents local market data and information on buyers of real estate agent.com; promoted listings on real estate agent.com Search results; as well as a tool that connects buying agents with selling agents whose listings match their buyers’ wish lists.
“Listing Toolkit is a purpose-built solution that enables agents to earn more listings and sell more listings,” said Elmquist. “Realtor.com is dedicated to helping agents grow their business through cyclical market conditions and helping sellers connect with professionals who can help them achieve their goals.”
Realtor.com said Listing Toolkit subscribers also receive access to enhanced listing intelligence features from the no-cost version. real estate agent.com released earlier this year via real estate agent.com Listing Manager.
Looking ahead, Elmquist said to expect more new tools and features like Realtor.com’s Listing Toolkit.
“Realtor.com is committed to helping drive business results for both real estate buyers and agents; “We have a portfolio of traditional marketing and lead generation tools for buy-side agents and are now expanding our products and solutions to help agents with the sales side of their business,” Elmquist wrote.
The listing platform recently launched a tool that allows owners to view potential short-term rental income estimates through an integration with Airbnb.